of `knock offs´ is usually treated one-dimensionally, similary to
the way that music file-sharing is defined, simply, as a crime. KNOCK
OFF moves far beyond this simplistic approach, offering
a multi-faceted picture of the `knock off´as a complex artifact of
contemporary consumer culture. An excellent piece of story-telling, approaching
knock-off goods as essential components of the economy of urban life; as
products produced by the same people who produce the `real thing´;
as objects that carry viewers into the business of branding and image-marketing,
and as things that are transformed and renegotiated into new and unanticipated
forms of creative expression. Excellent work. I found the film very stimulating."
(Stuard Ewen, author, Channels of Desire)
find it on Canal Street and feel like you are fooling the world. Look,
I got this! And no one knows it´s a fake.
The only way that we can survive is to try
to outsmart the system - piracy, and doing things off the books, that´s
part of how we survive.
Hip Hop has made the fake cool. It´s
like the knock off that´s made in China is actually the cooler thing
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